Sunshocked

Having realized the power of branding, the public health folks have set their sights on taking all logos off of cigarette packaging. A creative solution. Too bad logos and branding are not the same thing.

Popularized by Joseph Campbell in “The Hero with a Thousand Faces”, the concept of the Hero’s Journey or Monomyth suggests a hidden structure to the obstacles that every hero must face. Out of curiosity, how well does Barack Obama fare?

When we imagine a creative act, we picture a prologue of frustrated brainstorming followed by a sudden spark of unrestrained brilliance. Such a story fails to celebrate the vital evolution of ideas from continued effort over time.